Our countryside matters to those about to vote. Politicians please take note!

Enjoyment of the countryside is a big deal for those in their 20s and 30s

Countryside-loving millennials could swing the general election in favour of the political party that has policies most likely to protect and enhance the countryside, according to CPRE.
For those who don’t know (and we suspect it’s more than many media outlets realise), millennials are widely defined as those born between 1981 and 1996. Or, to put it another way, those who are now in their 20s and 30s.
A poll commissioned by this charity reveals that:
• Overall, 60 per cent of people said they would be more likely to vote for a political party that wants to protect and enhance the countryside, including the Green Belt, and just 1 per cent said they would be less likely
• On the same question, 71 per cent of people aged 25-34 felt strongly about this
• Almost two-thirds (63 per cent) of 35- to 44-year-olds and 57 per cent of 45- to 54-year-olds said policies relating to the countryside would affect their decision in the polling booth
• Regionally, Londoners feel particularly strongly about protecting and enhancing our green spaces, with 73 per cent saying this mattered to them when deciding who to vote for
The research was published on the same day as CPRE’s countryside manifesto, which includes 12 recommendations for how the next government can harness the potential of the countryside to promote a healthier economy and happier communities.
Crispin Truman, CPRE chief executive, said: “This research turns long-held assumptions on their heads, with millennials and Londoners being most likely to vote with the countryside in mind.
“More and more young people are aware of the need to invest in their health and well-being, which is something that the countryside can deliver.
“And, perhaps unsurprisingly, Londoners, who are arguably most in need of time in nature, are more likely than any other region to vote with policies to protect green spaces in mind.
“But more than that, the survey results show overwhelmingly that protecting and enhancing the countryside is an issue that resonates with people of all ages and in all regions.
“It shows that countryside issues could be one of the deciding factors in determining which political party forms the next government.
“CPRE therefore urges all political parties to put measures to protect and enhance our countryside front and centre of their manifestos to ensure that our treasured landscapes will be available for now and future generations to come.”